What I look for in a client is:
- Someone who knows the value and power of marketing, and deploying that power on the Internet.
- Someone who is willing to pay to get professional help with their marketing and business building efforts.
- Someone who has in fact already invested money in training or consulting before, and actually did something with that training.
- Someone who is hiring me for my expertise and plans to heed my advice.
Conversely, here are a few things that I will not tolerate from a client:
- Trying to sell me a “sob story” about why I should work with you cheap (or free.)
- Unrealistic expectations.
- Constant complaining.
- Grammar police.
- Failure to respect boundaries.
I don’t share these criteria to make you angry or to judge you; I’ve just learned who usually turns out to be a good match for working with us, and who doesn’t.