What I look for in a client

What I look for in a client is:

  • Someone who knows the value and power of marketing, and deploying that power on the Internet.
  • Someone who is willing to pay to get professional help with their marketing and business building efforts.
  • Someone who has in fact already invested money in training or consulting before, and actually did something with that training.
  • Someone who is hiring me for my expertise and plans to heed my advice.

Conversely, here are a few things that I will not tolerate from a client:

  • Rate-grinding.
  • Trying to sell me a “sob story” about why I should work with you cheap (or free.)
  • Unrealistic expectations.
  • Constant complaining.
  • Micromanagement.
  • Grammar police.
  • Failure to respect boundaries.

I don’t share these criteria to make you angry or to judge you; I’ve just learned who usually turns out to be a good match for working with us, and who doesn’t.